“If I had a nickel for every student over the past 15 years who sees this market as ripe for disintermediation and disruption and thinks they can automate it, I could retire rich right now,” Sussman said with a laugh. “Loads of companies, including Costco, have tried it – and every one of them has failed. I mean, it’s common sense that folks like (residential real estate websites) Trulia or Zillow would have tried this by now if they could and they haven’t. That speaks volumes.”
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