Paul Habibi, a professor at UCLA’s Ziman Center for Real Estate, says many high-end builders take a counterintuitive approach: The pricier the spec home, the more specialized, one-of-a-kind amenities. Developers hope that unique features will prompt one buyer to shell out big bucks.
“It’s uncharacteristic for how you usually sell,” he says, which is to design a home that would broadly appeal to buyers.
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