"The ranch house, a single-story home typically with low ceilings and overhanging roof lines became “prototypical of suburban development in the 1960s and ’70s,” especially in the West, said Stuart Gabriel, director of the Ziman Center for Real Estate at the University of California, Los Angeles. It later fell out of favor, as buyers eschewed its association with mass-produced tract housing and higher land costs made it uneconomical for developers...."
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