The Sac Bee reports that there is growing concern about drought conditions in Northern California. Why does this matter for real estate? We do need water to keep California's agricultural and urban interests going. Don't forget your Econ 101, if water supply declines then prices will rise and this pricing signal of scarcity will lead consumers to change their behavior so that they consume less. The problem with this optimistic logic is that water prices are not set by a market. Water prices are set by California's by our Public Utility Commission. If prices remain too low, then no consumers has an incentive to change his/her behavior. I have been amazed at how many swimming pools and how much green grass there is in arid Southern California. 1/2 cent a gallon is not the right water incentive. To quote John Lennon, given prices a chance. Home owners must think of other ways to make their outdoor property look good. Don't forget the cactus!
The problem with this optimistic logic is that water prices are not set by a market.idzmj0820
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