By Carolyn Gray Anderson
UCLA Anderson Professor Magali Delmas asserts the most important component to slowing climate change is information. “In 20 years we will all have a lot of information about everything we consume,” she says. “We’ll know the impact of the meat we eat … we’ll know the impact of our electricity usage in real time. Once we have this information, what will we do with it? We can’t change our behavior if we don’t know our impact.”
Delmas, who holds a joint appointment at the UCLA Institute of the Environment and Sustainability and is also director of the UCLA Center for Corporate Environmental Performance and president of the Alliance for Research in Corporate Sustainability, has studied — and encouraged — conservationist consumer behavior for the last 20 years. She recently spoke to a public audience about her research trajectory and her new book The Green Bundle: Pairing the Market with the Planet (co-authored with David Colgan). Host Zocalo Public Square framed the question as “Does environmentalism need to make peace with capitalism?” and put veteran broadcast journalist Warren Olney in the moderator’s seat to hear Delmas’ answer. But the more-to-the-point question the book poses is whether capitalism can, for its own good, make peace with environmentalism.