Adriana Martinez (’02) believes that every person counts.
And when it comes to the 2020 United States census, it’s her responsibility to make sure every Californian is counted.
In August, Governor Jerry Brown appointed Martinez deputy director of outreach for the state’s California Complete Count effort. The organization’s goal is the development of a strategy for a complete and accurate count of California’s population and the creation of a campaign to reach some of the state’s most difficult-to-reach communities, including residents of rural communities, people with disabilities, the elderly, the homeless and immigrants.
Previously, Martinez spent more than six years with AT&T, where she served as director of public affairs and, later, director of external affairs for California; she also ran an eponymous public affairs consulting group. “I’ve always been really interested in managing and leadership,” Martinez says. “Going back to why I earned an MBA, I really wanted to lead an organization. Sixteen years later, that’s what I was focused on: managing teams, managing budgets, being a convener among various sectors.”
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