UCLA Anderson’s Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) recently convened LeVRage, an event exploring the most practical ways to monetize new virtual reality and augmented reality experiences that depart from the strictly visual. A lineup of experts in emerging technology, film, gaming, social innovation, marketing and storytelling shared their predictions for the next big trend in VR and AR. #UCLAleVRage
"Do you want to take flight?"
— UCLA Anderson (@uclaanderson) October 6, 2017
- @gopositron, location-based, narrative-driven #VR #UCLAleVRage #VirtualReality pic.twitter.com/rIxNETLDeO
• Mariana Acuña, Co-Founder, Opaque Studios
How we consume will change dramatically as every industry is touched by AR and VR. Kids will learn to tell stories differently. If you’re an artist, you’re always going to have to be yearning to get ahead of the curve.
• John Canning, VP of Interactive Experiences, NBCUniversal
Building experiences complete with haptic and olfactory sensations is where investors are active.
• Emily Cooper, 360 Video and VR Producer
Tell stories that are a conduit to quieter voices, the unheard Americans. VR can’t literally transport us but it can extend an olive branch to understanding.
• Marco DeMiroz, Co-founder and General Partner, The Venture Reality Fund
VC is “overstated.” Invest in teams; great entrepreneurs will know how to create a great company.
• Thomas Gewecke, Chief Digital Officer and EVP of Strategy and Business Development, Warner Bros. Entertainment Group of Companies
Social interactions will be enhanced by the intersection between visual experience and physicality; studios want to expand opportunities for creators to invent new experiences.
• William Hsu, Co-Founder and Managing Partner, Mucker Capital
We’ll see an avalanche of applications. The tipping point will come when a non-gaming or entertainment application really takes off.
• Kymber Lim, CCO and Head of Studio, Holor
The greatest potential is in marketing, using content that’s fun and snackable, buzz-worthy, shareable on social.
• Vinay Narayan, Executive Director of VR, HTC Vive
Huge monetization opportunities are engendered by collaboration within communities and across industries: If you are the business consultant in that space, get a technical adviser.
• Ted Schilowitz, Fururist, 20th Century Fox
Make a modest $1,000 investment now in tethered VR. If you aren’t immersing every week, you will not keep pace; get out there and involve yourself or you’ll miss the boat on the next business opportunity.
Related: Tech Storytellers Explore the Business of VR and AR
Gallery: Enjoy a full album of photos from UCLA Anderson's LeVRage conference
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