National Hispanic Heritage Month runs from September 15 through October 15. UCLA Anderson, in conjunction with the Anderson Latino Management Association and the UCLA campus, recognizes the significant contributions to society among our Latino and Hispanic students, alumni, staff and faculty. Visit Latino@Anderson to enjoy their stories.
By Elise Anderson
It started as the Latino Management Students Association at UCLA — a group of about a dozen 1985 MBA graduates of what was then the UCLA Graduate School of Management. They would casually meet “and hang out between classes during the day,” according to Maggie Peña (’85). It was the unofficial, informal way to meet other Latino MBAs.
It wasn’t until a few years after graduation that Peña, the first Latina manager at Paramount Studios, and Henry Hernandez (’85), who was working at a large defense company, noticed something similar in their respective work environments. “There were no people of color at our companies except for those cleaning the offices,” Peña says.
Origins and Outreach
In search of a remedy, Peña and Hernandez reconnected with a number of original LMSA members, hoping to gather some collective thoughts. At the first meeting, only four MBAs attended, including Chris Arranaga (’85), Richard Rey (’85), Peña and Hernandez. “Clearly, we needed to get more people involved, so we reached out to other Latino MBAs in the local area, then nationally, to gather greater strength,” Peña explains.
With a campaign to reach out (mostly by telephone, mail and fax) to other business schools and “anyone willing to share graduate information or databases,” interest in the organization began to take shape. Peña gives credit to Paramount, which allowed her to make copies of material for mailings, and to a number of women who helped to launch the organization, including Jeannine Jaramillo, a USC and Harvard graduate, and Jaramillo’s friend Elizabeth Muñoz from USC.
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