Big Data: Big Impact FULL PROGRAM
On Friday, November 20, UCLA Anderson’s Center for Management in Media, Entertainment & Sports (MEMES) and the Easton Technology Management Center present Big Data: Big Impact. The one-day interactive conference brings together a cross section of industry experts and academic thought leaders who are shaping and defining the big data conversation.
Bob Lord, CEO of AOL Networks, will deliver the keynote address. Several panels will explore topics ranging from data-driven marketing trends to the role of data analytics in the entertainment value chain. Representatives from chief sponsors Teradata and MarketShare will contribute to these conversations, as will executives from Adobe, IBM, Hulu, Cancer Treatment Centers of America and many other organizations.
The conference aims to teach how data-driven capabilities and technology solutions give companies insights about their customers, help identify the right technology solution to maximize business impact, and ways to integrate data insights into strategy and decision-making.
Big Data: Big Impact is for executives who are either providing technology solutions for their organization or using data analytics to make business decisions across all functional areas.
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