Scripted Writes A New Chapter

When Sunil Rajaraman (’08) co-founded the storytelling software scripped.com, he didn’t know the arc his own story would take. That original site gave birth to content-creation powerhouse scripted.com, which just closed a $4.5 million investment round. Led by Crosslink Capital (investors in Netflix and Tivo) and Redpoint Ventures (investors in Pandora and Bleacherreport,) the new funds will allow Scripted to invest in marketing and sales, as well as ramping up product development.

Scripted matches businesses and writers to “produce high-quality content at scale.” From blog posts to white papers to social media, the service matches business needs to creatives’ availability and ideas.

Rajaraman and his partner launched screenwriting software scripped.com while still at Anderson and benefitted greatly from the school’s resources. “The Price Center, specifically Angela Klein, Holly Han and Elaine Hagan ('91), were always available if we wanted to host events on campus or needed any sort of connection,” says Rajaraman. “My classmates and alums were generous with introductions and helped me all along the way. Management Development for Entrepreneurs, run by Andrea Garfield at the time, taught me a lot about how to run a business, as did George Geis ('81), through Venture Initiation. There are so many folks from Anderson to thank, I'm not even sure where to begin.”

At the start of 2011, the Scripped team began receiving inquiries from businesses looking for content—and a pivot was born. They launched Scripted using the robust writer base they had already collected. In fact, Scripped still generates users and doubles as a source of potential writing talent for Scripted.

Rajaraman’s own story, he says, should serve as an inspirational, feel-good tale for all new Anderson students. “My advice to students would be to start a business while you're there. You have all the resources in the world at your disposal, and very low opportunity cost.”