Fittingly, the event was covered by runaway media success story BuzzFeed.
The opening keynote conversation was between Professor Sanjay Sood and Nina Jacobson, producer of "The Hunger Games" Trilogy. . . . "The first premise in a movie is to get people to care about the story and the characters" Nina said. She had wise recommendations for those who are starting in entertainment: "Both have an opinion and be receptive to the ideas of others."
In addition to keynotes from Jacobson and David Rone, president of Sports, News & Local Programming at Time Warner Cable, the Pulse conference tackled topics as varied as the difficulties of monetizing audiences and the uses of Big Data in live entertainment. Other topics included social media and South America:
As Paul Santello, EVP of Horizon Media, puts it "There are so many new technologies that sometimes we feel compelled to use them. But just because it is a new technology, it doesn't mean it is good for the client or the consumer. They all promise greater engagement, but research shows that people seating watching TV with their mobile devise, are doing something else, unrelated to what they're watching".
The panel on South America made clear the importance of this constantly growing market and the clear cultural differences. 20th Century Fox Adriana Trautman said "They want local movies well done, and because it's local, if it doesn't work, you cannot make it up in another market. Also you have to work with local regulations… the key is understanding that every country is totally different - we have offices in every country to build relations with media partners and every success builds upon the previous one.
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