(Photo by Scott Fletcher)
“The themes of business school (and the conference) are similar,” said management student Fabien Heitz, sitting in the lounge watching the conference stream Tuesday morning. “Business school covers an overarching view of the global markets, and the similarity is in trying to think on multiple levels and make connections between sectors.”
In that one quote, Anderson student Fabien Heitz summed up much of the relationship between UCLA Anderson and the TED conference, which opened yesterday in and around the Anderson complex. The quote comes from this morning's Daily Bruin, in an article by Alexia Boyarsky. Boyarsky also spoke to student Russ Altenburg about the relationship between TED and UCLA Anderson.
Jim Stengel, an Anderson professor who is one of the speakers at TED, helped to begin the collaboration between the conference and Anderson after he suggested to a TED organizer that the conference should be featured as a case study in his class.
From this suggestion, a wide variety of connections between Anderson and TED were implemented, including panel discussions with students, faculty and alumni about the talks, and student group projects designed around converting ideas from TED into more practical applications, said Allison Holmes, assistant dean of Marketing and Communications at Anderson.
One of these collaborations will be an analysis of the TED marketing brand done by student groups in Stengel’s class.
The project will analyze how the TED conference can more efficiently market the “brand” that surrounds their company, said management student Russ Altenburg, who is one of the students participating in the project.
Altenburg is also one of the organizers of a student competition, where teams of students will put together a report on how to best implement ideas discussed during TEDActive, a partner conference to TED.
TEDActive brings together corporate sponsors, like American Express, Shell and TOM’s Shoes, to discuss ideas brought up at the main TED conference and how to best apply them to current world problems.
“Whereas TEDActive is based on ideas, we wanted it to be more about action and suggesting how to actually implement these ideas,” Altenburg said.
Read the rest of Boyarsky's DB story here.
Today's TED Events:
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11:30 am |
TED Speaker: Andrew Stanton
Co-Host: Entertainment Management Association (EMA) |
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6:00 pm |
TED Speaker: Reid Hoffman
Co-Host: Entrepreneurs Association (EA) |
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7:00 pm |
Dinner Party with TEDActive Location: il Tramezzino |
Full TED Week Schedule is here.
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