Richard Rumelt's Tells CNBC About HIs Latest Book -- Good Strategy, Bad Strategy

Richard Rumelt is UCLA Anderson's Harry and Elsa Kunin Chair in Business and Society. His latest book -- Good Strategy, Bad Strategy -- hits shelves and kindles in July. Last week he appeared on CNBC to discuss the GS/BS. He says "It's really about strategy, not only in business, but in politics, in military affairs in non-profits," Rumelt said. "I'm trying to say that there's a core of good strategy in all of these different activities and that pattern is a recognition of what is the problem that you're trying to overcome."

He's then asked for some examples of "good strategy."

 

To view Richard' Rumelt's entire CNBC video and hear more about Good Strategy, Bad Strategy, please click here. 

To learn more about Good Strategy, Bad Strategy - visit the official website here. 

To visit the Strategy Land, blog, please click here.