An article in the LA Times highlights the competition between real estate agents to earn the commission on expensive LA homes. Here are two tacky examples of the dimensions on which these agents compete. I guess "quality" means different things to different people?
"Real estate agents listing an $8-million home in Santa Monica wanted to ensure a good crowd for an open house last month, so they hired a stilt walker, shirtless male jugglers and a contortionist who floated in the pool, encased in a clear plastic bubble.
Over near the Beverly Center, an agent stationed models in front of a new condominium project. Wearing chocolate velour robes and flip-flops, the young men and women served up free drinks — in keeping with the marketing theme that "it's always cocktail hour" at these condos."