Profile: Sireenah Siman

SIREENAH SIMAN '12

Hometown: Rancho Santa Margarita, CA

College: UC Santa Barbara; Business-Economics and Psychology

Pre-Business School Experience: Sales Management at Bargain Network, Inc.

Summer Internship: Brand Management at Del Monte Foods

Post-Anderson: Brand management at General Mills in Minneapolis, MN.

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PRE-ANDERSON

What was your dream job growing up? I was torn between wanting to be a lawyer and a psychologist.

So why business school? I had worked in sales for years and had enjoyed it but I just knew it was not what I wanted out of a career for life. I had always been curious about marketing and knew that it would take an MBA to hit the ground running in a new career function.

What led you to Anderson? I sat in on a class and was blown away by how happy the students appeared and how well they seemed to get along. I looked around and really felt that these were the people that I could picture myself with for hours on end for two years.

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ANDERSON

Anderson activities & leadership: Marketing ACT Coach; VP of Recruiter Relations, MA (Marketing Association); VP of Professional Development, WBC (Women's Business Connection); Management Communications TA

What is the best class you've taken so far? Brand Management taught by Professors Sanjay Sood and Jim Stengel.  They brought in amazing speakers, such as Roy Spence, Co-founder and Chaiman of GSD&M and Greg Creed, CEO of Taco Bell, who came in with very insightful yet practical advice that I will take with me in my future career in marketing.  Plus, Sood and Stengel are great and very devoted to the learning process.  They've left me with plenty of concepts to consider as I move forward in brand management.

What is your Applied Management Research Project? A brand management and process audit of UCLA Athletics.

Favorite Anderson trip? So hard to pick the favorite.  Between the ski trip in Breckenridge, spring break in Costa Rica, and C4C weekend in Stanford, it's really hard to choose.  I'd maybe go with Breckenridge because that was the place where I really started to develop several solid friendships that I'll take with me after graduation.

Best memory so far: It would have to be at C4C weekend after our school rocked the dance competition.

Sireenah and Jennifer on the annual Breckenridge ski trip.

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RECRUITING

Sireenah working with a 1st Year as a Marketing ACT Coach

What helped you the most in your interview preperation? I did interview prep for hours on end with anyone who would help me.  Initially, it is awkward to practice interviewing with your peers, but it really makes you so much more polished. 

What is the hardest interview question you have been asked? If you were to expire (die) in 24 hours, what would you do with your last 24 hours... It was so morbid.

How did you land your internship? On-campus recruiting and lots of interview prep.

Describe your internship I had three projects--a strategy recommendation for the base brand (Milk-Bone), an innovation assignment for the future pipeline, and an assessment of a base line extension's competitive landscape.

Why marketing? I chose CPG (consumer packaged goods) because I love the idea of working on a product that so many people understand and use in their daily lives. I also get to put my psychology major to use by analyzing how consumers think about brands the emotional connection that they can have with them.

 

 -Emily Taylor '08, Associate Director of MBA Education & Communication

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