Make LinkedIn Work For You

With the economy picking up, many of you are getting contacted directly through LinkedIn. Don't miss out on this additional pipeline of opportunities. Make sure your profile is up-to-date and attracting recruiters.

A Couple of Tips:

• Don't just copy the bullets from your resume: Rather than bullets, a brief synopsis of the role can be effective. Assume that the person is reading your profile has ADD and be to the point. Check out how concise the President's profile is. 

• Summary statement: Be specific with desired function and role. Need pointers? Check out Loglines are not just for Pitching Movies.

• Use Skills & Expertise: Include searchable terms that recruiters would use: 
  
  • financial modeling
  • strategic planning
  • social media
  • etc.

• A picture tells a thousand words: Make sure to have a profile picture, but probably not the one you have on Facebook. You can have a friend snap a decent shot with an iPhone - I took this photo of Rob Rebholz '13: 
  
  • Stand 6-12” away from a white or brick wall.
  • Avoid direct light from above. 
    Else, no matter how photogenic you are, you’ll look like one of the ghosts in the haunted house at Disneyland
  • Crop the photo, ideally at the collar bone
  • Optional: Use the basic photo software on your computer to make the photo black & white

• Links on LinkedIn: Provide links to your online portfolio, twitter, etc.

• Size Matters: You need a decent number of contacts to take advantage of network effects. Else, you will just have 3rd degree connections or "Out of Your Network." Next time you are sitting in front of the television, grab your laptop and start adding contacts. Here are four easy ways:
  
  People You My Know: provides suggestions just like in FB. Professor Bob McCann is getting a "connect" right now. 
  
  Add Connections: allows you to import from gmail.
  
  Alumni: tap into Anderson, undergrad and high school
  
  Colleagues: Reconnect with your previous coworked. They might lead you to your next job. 

 

Want more tips?  This book was recently recommended.  If you read it, let me know what you think.

The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search 
Wayne Breitbarth 
$16.95 $11.36

 

-Emily Taylor '08, Associate Director of MBA Education & Communication

 

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