Name: Katie Lilly
Hometown: Wilmette, IL
College/Major: Cornell University, Psychology and Film Studies
Pre-Business School: Associate Producer at NBC Universal
Summer Internship: Associate Marketing Manager Intern, General Mills
Childhood dream job and why: As a child, I dreamed of becoming a veterinarian because I've always loved animals and I wanted to help them in any way that I could.
Why business school? I had been working in television for six years and wanted to gain a better understanding of the business decisions that went on behind-the-scenes. I was interested managing that decision making process. I also wanted to explore whether my passion was for the entertainment industry or for my job function, which was heavily project management focused.
Why Anderson? I wanted a school with a strong career center, a focus on core curriculum, and a base in LA. Upon visiting Anderson, the welcoming community immediately stood out. I connected with a few students who previously worked in entertainment, and they were incredibly helpful and friendly. The balance of fundamentals and community were the biggest factors in my decision.
Favorite class and why? My favorite course has been Marketing Strategy with Andres Terech. It served as a culmination of all of my marketing course practicum and featured an online simulation that allowed us to test our knowledge in the real world. He always held out on the results of each round until the end of the class, and the competition got pretty fierce!
What is your Applied Management Research (AMR) Project? I'm working with a spirits company to relaunch a historical brand of beer. We are doing research on what people remember from the brand, then going to consumers to see what would resonate in today's market. Our final deliverable is to provide a brand positioning for the relaunch, as well as some recommendations on how to market it. For someone who is going into marketing - it's pretty much the perfect AMR project. And it's about beer - which is fun, too!
Favorite Anderson event/trip: My favorite Anderson event has been C4C weekend. It was really fun to hang out with MBAs from various schools and to compete with my Anderson classmates. I played eight hours of volleyball in the rain and I couldn't have had a better time. Plus, ending that night with a 'Battle of the Bands' and a giant dance party wasn't a bad thing either! Who knew we had so many talented MBA musicians?
What did you do the summer before business school to prep for fall recruiting? I finished my work on season 1 of Mr. Robot and began doing a ton of research on industries and potential functions in entertainment. I wanted to come in with a clear understanding of what I wanted to do and who my initial network was. As a result, I was able to hit the ground running once I got on campus.
How did you figure out what industry/function you wanted to pursue? I was split between industries but I was fairly sure that I wanted to pursue marketing as a function. After doing a lot of initial research on my own (Parker e-book, WAMO panels, and external searches), I then set up a ton of informationals with 2nd years and young alums to talk about what they were doing. I was able to determine what sounded most interesting for me and what I valued in a new opportunity.
What helped you the most in interview prep/career search? Hands down, my biggest resources were ACT and IPT. The 2nd years gave me so much guidance and time. Since they had been through it recently, they were able to give personal advice, both on the career side and the personal side. Having 2nd years to turn to when I had questions was a great resource.
How did you utilize Parker in your job search? I was in Parker pretty regularly during the first quarter and met several times with advisors to workshop my resume and cover letters. Through exploration, I gained a pretty good understanding about what I wanted to pursue, but I couldn't have gotten my resume and cover letters in shape without Parker.
How many informational interviews did you conduct? 45.
Hardest interview question? "Teach me something." This was a request that I wasn't prepared for and required me to think on my feet. I ended up instructing the two interviewers how to teach a dog how to sit. Neither of them had a dog or any experience with training, so it ended up being the perfect thing to talk about and I got the internship offer!
How did you land your internship? I conducted at least four mock interviews with 2nd years before my two on-campus interviews with General Mills. I was so excited when they called me with an offer.
Describe your internship. Last Summer, I worked as an Associate Marketing Manager intern on Progresso Soup. The internship focused on three different projects, two big projects and one smaller project. Through these projects, I had the opportunity to work on innovation, renovation, brand communications, and trade/merchandising strategy through my projects. General Mills is a very collaborative and relationship-based culture, so I did a lot of coffee chats and worked to make as many contacts as possible at the company over the summer.
What will you be doing post-Anderson? I'm heading back to General Mills for a full-time role as an Associate Marketing Manager!
With fellow interns at an event for General Mills' 150th anniversary