Custom Fit 4 You is a startup founded by UCLA Anderson student, Suraj Arora (2014).
From the Company: "Custom Fit 4 You (CF4U) creates affordable, highly customized & adaptive digital fitness programs accessible via tablet or mobile device. We started with one goal: use digital tools to show people exactly what they need to do to get the results they want. Too many people spend countless hours of time and effort on exercises that will not help them achieve their personal goals. We are confident that EVERYONE can benefit from our customizable and flexible tools."
** "CF4U Workout" MVP app is currently live in the Apple app store. **
CES Conference with Epson
Since 1967 the Consumer Electronics Show has unveiled a number of instrumental technological products. At the 2014 CES Conference, in typical fashion, many companies such as Microsoft and Samsung made a huge splash with their new product line in televisions and smartphones. However, another sector of important focus was wearable technology.
Heading off this sector was the multi-faceted tech giant, Epson. Unveiling their “Pulsense” health trackers, Epson hopes to segment a portion of the already crowded wearable technology market. They believe mobile applications like "Custom Fit 4 You" will assist in the adoption of their product line. Because the Pulsense wristbands are open-source technology, the CF4U development team is one of the first to pair an integrated mobile app with their new devices.
Learn more about CES Here.
Market Breakdown: Wearables
First off, what are wearables? Well, essentially they can be any clothing or accessory that incorporates advanced monitoring technology. Though this is a broad-based definition, devices such as the Nike Fuelband, Jawbone UP, or Fitbit Force, showcase the wide range of data that wearables can capture. This data includes: monitoring steps, calories, heart rate, and sleep. In addition, these wristbands usually come with an app for your tablet or smartphone device.
Second, where does CF4U enter the picture? Well, as more companies like Epson use open-source software with their wristband product lines, CF4U’s serviceable market will indefinitely grow. With that, however, their full market potential is still at the beginning stages. Barriers to entry in this sector are very low, so it is imperative that CF4U is leading the mobile app space for open-source wearable devices.
With the all the hype and fast movement in the wearable device industry, CF4U has aligned itself nicely with Epson and is poised to capture some of this emerging market.
Who’s Boss?: Custom Fit 4 You Team
Connect with Suraj Arora
Connect with Elisa Rodriguez
Connect with Amy Walker
Connect with Lakshmikanth Alluru
Connect with Ari Zandman-Zeman
Connect with Daniel Nathanson