By Carolyn Gray Anderson
In 2016, UCLA Anderson alumna Andrea Wade (’96) celebrated her 20th reunion. “What started out as a way for me to see what old classmates were up to turned into something much more meaningful,” she says. Now, six months later, she finds herself working with UCLA Anderson’s office of alumni relations (OAR) as the director of alumni programming and events to develop the strategy to engage alumni where they live, work, think and play.
A few of her past employers include Creative Artists Agency, Bank of America, e-commerce pioneer eToys and Arthur Andersen, where she worked as a business consultant following graduation from Anderson. She has also worked as a brand marketing consultant, helping organizations and individuals amplify their brand positioning to improve awareness and profitability. Amid that range and variety, Wade is an ambassador for continuity.