By Carolyn Gray Andeson
Vicki Liao graduated from UCLA Anderson in 2011. “I came here wanting to earn my MBA as quickly as possible and get a good job in entertainment,” she says. The degree, combined with a field study project at an entertainment tech startup, certainly helped her accomplish this goal: After graduating, Liao went first to Disney and ESPN Media Networks as an account manager and she is now director of pay TV at Sony Pictures Entertainment.
Liao returned to Anderson recently for a talk in the High Impact Tea series organized by Impact@Anderson and students in Anderson’s Net Impact chapter. She’s glad she reengaged with the school: The self-described prodigal is becoming increasingly committed to corporate social responsibility and environmental sustainability and stewardship.
The guest that night was Aspen Institute fellow Max Schorr, co-founder of GOOD, the Los Angeles-based media platform and publication known as the force behind numerous progressive initiatives, including Earth to Paris, PepsiCo’s Refresh campaign, the Sports Matter campaign with DICK’S Sporting Goods that broke employee engagement records and won GOOD a Clio, and the Starbucks community outreach project that enabled customers to direct $4 million from the Starbucks Foundation to fund 124 local and national nonprofit organizations.