Rankings can be persuasive, and MBA hopefuls may look first at the numbers before considering overall fit when considering programs. But Alex Lawrence (’99), assistant dean of MBA admissions and financial aid at UCLA Anderson, cautions that “It’s more important that an applicant knows why he/she is going to business school in the first place.”
Lawrence, who is responsible for sourcing, attracting, recruiting and enrolling qualified candidates to the full-time MBA program, recently shared his professional knowledge with MBA Journal and offered some thoughts about the importance of rankings. In “Confusing methods, changing measures: How helpful are rankings for prospective MBA students?” Lawrence writes:
With so many factors that go into a particular rankings formula, there are likely some that may not be of interest to the applicant. One should consider the quality of faculty, career placement/recruiting, student satisfaction, and any other criteria.
Read on to find out how Lawrence recommends applicants create their own rankings — to find the ideal B-school fit.