UCLA Anderson MBA students compete in case competitions locally, nationally and internationally, often bringing home first prize and always returning with valuable experience facing real-world business challenges in a competitive environment. Today, the UCLA Anderson blog presents the fourth in a series of guest posts by case competition participants. This is the prevailing Anderson team’s story of getting to the final phase of the Deloitte National Case Competition in Texas, January 5–8.
By Bradley McGough (FEMBA ’18)
We received the case prompt for the Deloitte National Case Competition at 7:00 p.m. on a Thursday night. This marked the start of a UCLA Anderson-only competition that would get our team — Melissa Tran (FEMBA ’18), Sophia Moreno (FEMBA ’18), Ella Foux (FEMBA ’18) and I — to the Deloitte NCC finals.
The challenge Deloitte posed to us was how to leverage technology to address business challenges faced by a major sports network. We had just over 24 hours to dig into the data and put together a presentation on our proposed solution.
Our plan was for each of us to read through the case on Thursday evening and come up with a few ideas that we’d explore further in the morning, following a decent night’s rest, ensuring that our time together as a group would be spent as efficiently as possible. Although well-equipped rooms in Rosenfeld Library were at our disposal, we made the decision to meet at Ella’s house instead, so as to eliminate any distraction from the other 23 formidable Anderson teams.
The deadline to submit our polished proposal and deck was 11:00 p.m. the next night.