By Bradley McGough (FEMBA ’18)
When UCLA Anderson’s summer global immersion programs were announced, the Center for Global Management-sponsored trip to South Africa intrigued me. I hadn’t ever been to the country, but had heard great things. The course topic was Social Entrepreneurship and Innovation, led by Gayle Northrop. Now, I had no idea what “social entrepreneurship” was, but I had great interest in startups, and South Africa was home to safaris and shark diving, so I applied.
As the lecture component got underway at UCLA, we spent a lot of time researching South Africa and talking about what defines a social enterprise. I found that my eyes were opening up to a world I didn’t know existed. While discussing the itinerary for our trip, Professor Northrop told us about the companies we’d be visiting, and that’s when I started to really get excited. These companies were doing amazing things for society and they were making money.
Learning about them in class was one thing, but visiting them in person was so much more motivating and inspiring. I could go down the list, one-by-one, to talk about how great each company visit was; instead, I’ll focus on the one that stands out the most: Red Bull Amaphiko. Yes, it is the same Red Bull that makes the energy drink you guzzle while pulling all-nighters.