By Liz Prutting (’16)
I went to CES® in Las Vegas for my AMR project primarily to attend the 2016 Digital Health Summit and health and wellness exhibit at Sands Expo. Our AMR involves a UCLA Health project being nurtured within the David Geffen School of Medicine’s accelerator that assists with business analysis and identifying market entry and exit opportunities for clinically relevant IP coming out of UCLA. We were at the summit to identify other players in the remote monitoring and wearables space, and learn more about other products and services that are reshaping health care delivery and personal wellness management. We definitely got more exposure than we even thought possible, as there were a number of exhibitors, from big players (Fitbit, Misfit) to up-and-coming companies (Qardio, Dexcom).
The big themes at the Digital Health Summit were connectivity, data and analytics, and cognitive computing. Technology is helping patients, physicians and payers unite around a common goal by sharing information and receiving financial reward. Patients are looking to save finances and live a healthier life. Walgreens has done a good job of incentivizing users to give their data back, recognizing the value creation of their activity measurements on wearables and other remote diagnostic measuring devices by offering balance reward points. Physicians ultimately want to see patient progress and adherence to their advice and direction. Keeping this in mind when developing a new digital health technology, device or service is crucial to success.