By Isha Patel
The entrepreneurial spirit is nothing new to UCLA Anderson. Among the many opportunities available to MBA students with innovative ideas is the a chance to start or plan their own company through the Business Creation Option of the Applied Management Research field study project. However, Alex Gostomelsky’s (’17) entrepreneurial journey started long before he arrived at Anderson.
It was May 2, 2011, and Gostomelsky was scrolling through Twitter to find out why major news sources were halting their regular evening newscasts to announce a special message from the White House. After a long search, Gostomelsky finally happened upon a tweet from a mid-tier news source that claimed Osama bin Laden had been shot in a raid led by the United States. After hearing of the breaking news, Gostomelsky had another thought: Why did it take so long for him to find a tweet that had high engagement rates and should have been one of the first tweets he saw on his feed?
It was this question that led him to create Nopical, a news aggregation website that allows users to build custom news feeds based on their interests. Gostomelsky wanted to provide a platform for users that took all the legwork out; people could now follow top stories in different subjects without having to follow all news sources or scroll through thousands of tweets to get the most relevant information.