By Andy Tillman
UCLA Anderson’s 2016 Pulse Conference, presented by the Center for Management of Enterprise in Media, Entertainment & Sports, featured an in-depth conversation on the future of television. Distinguished Visiting Professor Brian Frons sat down with Jim Lanzone (B.A. ’93), president and CEO of CBS interactive; Tony Goncalves, senior vice president of strategy and business development at AT&T; Eric Johnson (B.A. ’91), executive vice president of global multimedia sales for ESPN; and Chris Moseley, chief marketing officer for game show network, to discuss the current media landscape and their views for the future.
If ever there has been a Wild West in the industry, this transitory time for television is it. As TV goliaths scramble to define themselves online, the cable industry must find ways to hold on to their subscribers, and online content providers must further perfect their evolving business models. “Consumers are consuming more content than ever, the how and where are changing,” said Goncalves. “If the future is going to be defined as content anytime, anywhere, then those who have scale will win.”
While many networks partner with online counterparts, others fear that handing over access to programming steers hard-earned viewers elsewhere.