UCLA Anderson MBA students compete in case competitions locally, nationally and internationally, often bringing home first prize and always returning with valuable experience facing real-world business challenges in a competitive environment. Today, the UCLA Anderson blog presents the third in a series of guest posts by case competition participants. In November, an Anderson team — one of only eight selected — traveled to the annual Berkeley Haas Tech Challenge, where competitors gain hands-on experience in the technology industry and exclusive access to the protagonist company, which leverages the creativity of top MBAs to solve a real problem facing their business.
By Josef Bogosian (FEMBA ’18)
As high-speed 5G wireless is deployed and fixed broadband internet providers build out their networks, new applications will undoubtedly emerge. In mid-November, a team of UCLA Anderson students traveled to UC Berkeley’s Haas School of Business to contribute our vision in response to the question, “How will high-speed internet change American lives in the next decade?”
The annual Berkeley Haas Tech Challenge brings together student teams from across the country to discuss and address the challenges of leading tech firms. This year’s sponsor, Google Fiber, challenged teams to come up with creative forecasts for how high-speed internet and related technology will change the way we live.
The UCLA Anderson team — Anwesha Deb (’18), Zachary Fields (’18), Steven Tang (’18) and I — was one of only eight teams selected from 22 schools that applied to compete this year. The Anderson Tech Business Association (AnderTech) coordinated selection of the team to represent UCLA. Other participants included Chicago Booth, Michigan Ross and Northwestern Kellogg.
Over three days, teams had a chance to tour the Google campus, meet with Fiber employees to get feedback on their vision, and finalize their presentations before a panel of judges.
This year’s open-ended prompt allowed students to pursue many ideas beyond the current Netflix 4K development, and teams were encouraged to be creative. The UCLA Anderson team focused on exploring virtual education and cloud-processed augmented reality — two applications that will be enabled by pervasive Gigabit internet. Final team concepts included our vision for using smart devices to monitor one’s carbon footprint and an online marketplace for virtual reality experiences.
The case competition also provided students with an excellent opportunity to network with peers at other top business schools, many of whom are also pursuing careers in tech. Previous Haas Tech Challenge sponsors have included Facebook and Dell, among others.
Anderson students are encouraged to keep an eye out for next year’s competition, which will again be coordinated through AnderTech.