The Association of Consumer Research has recognized UCLA Anderson Associate Professor of Marketing Cassie Mogilner Holmes with its 2016 Early Career Award. ACR is the preeminent society within the field of behavioral marketing. Holmes, who studies how focusing on time rather than money increases happiness, said, “I feel happy and grateful for this recognition.”
Established in 2010, the ACR Early Career Award recognizes contributions to consumer research by someone who received his or her Ph.D. within the last 10 years.
Having examined how the meaning of happiness changes over the course of one’s lifetime, how giving time to others can alleviate the stress of being time-constrained, and how ordinary and extraordinary experiences contribute to happiness, Holmes will continue her research on the relationship between time and happiness by asking, “How can we most optimally spend our time in order to increase our happiness and overall satisfaction in life?”
Each year, a panel of three ACR members is appointed by the ACR president to serve as a selection committee. The panel solicits nominations from the ACR membership and selects one or more recipients of the award for their scholarly contributions to the field of consumer research. Criteria used to determine contribution include innovation, methodological rigor and the potential to substantially advance our understanding of consumer behavior.
Dr. Chris Janiszewski, chair of the award committee, said, “Dr. Mogilner Holmes has written a number of insightful papers on how consumers initiate and manage happiness. She is the world’s leading [authority] on this topic. The award reflects the tremendous influence Dr. Mogilner Holmes has had on academic and industry audiences.”
Holmes said that when she was informed by ACR of the honor, she told them she “was truly happy and glad that reading the papers was worth the committee’s time!”