By Alex Carey, Ledia Duka, Kunal Gupta, Anita Lin, Bianca Nicolescu
Working in partnership with the Centre for Maternal and Newborn Health (CMNH) at the Liverpool School of Tropical Medicine, our AMR project addresses CMNH’s path to sustainable growth. Our goal is to help demonstrate CMNH’s capabilities to its stakeholders by providing recommendations for its business development and marketing plans. Our project is aimed at supporting CMNH’s continued success in helping to save and improve the lives of mothers and babies around the world.
In order to provide CMNH with actionable recommendations, it was important that we went straight to the source of information. In addition to talking to stakeholders via phone and Skype, our team took two primary research trips to visit the hubs of funding and policy-making in the U.S. and the UK.
We visited London to connect with our client’s current major funder, the Department for International Development (DFID), and we interviewed other NGOs, collaborative partners, competitors, experts and members of CMNH’s External Advisory Board. We also visited our client in Liverpool and shared our preliminary recommendations with the CMNH leadership team, conducting a working-group session to gain the leadership team’s reaction to certain recommendations and to collaboratively plan the next steps of our research. These findings and feedback allowed us to develop more comprehensive and actionable recommendations for our final presentation and report.
Conveniently, our trips were perfectly timed to catch the Christmas and New Year decorations at Rockefeller Center in New York City and Oxford Street in London. Traveling by subway in D.C., New York and London, we ran between offices to barely make it in time for the next interview. It was a lot of fun, though, and we definitely did not miss the 405 on those days.
During our first day in the UK, Bianca prepared us an English breakfast that was well appreciated after 16 hours of traveling and very little sleep the night before. We enjoyed a drink of Scotch almost every day and drank loads of excellent English tea. Fish and chips were a part of our meals almost every day and the best dinner was at a Moroccan restaurant in Liverpool. In Liverpool, we also got a tour of CMNH’s snake venom research lab (the biggest in the UK). That was quite creepy. And, boy, rattlesnakes make a deafening noise.
The highlight of the trip was interviewing Baroness Helene Hayman, Ret. Honorable Speaker of the House of Lords, at the magnificent Royal Gallery, and our private tour of the Palace of Westminster/House of Parliament. We also got the opportunity to witness the proceedings of the House of Lords on Boko Haram militants in Nigeria.
Fun Fact: The monarch never goes to the House of Commons. Charles I went and he was executed!
Overall, we interviewed 101 people at 27 organizations. We discovered that one of the main benefits of visiting our client’s office abroad was making connections to other primary research contacts, obtaining relevant marketing materials that they produced, and establishing credibility and professionalism for the entirety of our work with their organization while promoting the UCLA Anderson brand.
On Friday, March 13, 65 AMR teams will present their final projects to their clients and a panel of industry judges at UCLA Anderson as the culmination of their six-month consulting projects. We will welcome more than 500 invited alumni, clients, students and faculty to campus to celebrate the completion of these thesis projects.
Anderson celebrates Women's History Month. We invite you explore the Women@Anderson portal throughout March for event information, stories, faculty profiles and more.