The whirlwind of excitement surrounding Ali Kermani’s (’09) pet project, the Crazy Cart, just keeps on rolling. After strong initial response, the Razor USA product continues propelling the company to the best sales year it’s ever had, according to founder Carlton Calvin. In fact, Toys “R” Us has named the Crazy Cart as one of the Fabulous 15 hot toys of the holiday season. The cart was also featured in a recent Wall Street Journal story on how Kermani’s determination and passion for the product finally paid off after years of neglect by higher-ups.
"You have to trust the people in your company who have passion," Calvin told the Journal.
On Dec. 10 the CEO told Bloomberg Television's "Bottom Line" host Mark Crumpton that the viral YouTube videos (here and here) Kermani shot on the cheap will even mean big organizational changes at Razor. “I’m going out and hiring a whole team for social media,” he said. “I’ve seen the power of social media now, and it’s going to revolutionize my whole business.”