Jim Stengel, far right, and friends at the announcement of the TED Takeover at UCLA Anderson. Photo credit Carol Zou.
Today in the UCLA Anderson Courtyard, Anderson Adjunct Professor of Marketing Jim Stengel announced a new partnership between TED and UCLA Anderson, a relationship being called the "TED Takeover."
Here is the school's press release detailing the event:
UCLA Anderson Launches TED Takeover
TED’s First-ever B-School Partnership Designed to Immerse UCLA Anderson Community in TED Experience
Los Angeles, CA – Feb. 13, 2012 – In its pursuit to cultivate thought leaders and advance ideas, UCLA Anderson School of Management today announced a multi-faceted partnership with globally-renowned nonprofit, TED. This represents TED’s first partnership with a business school.
The unique association will launch with UCLA Anderson’s “TED Takeover,” a series of collaborative experiences that will enable the UCLA Anderson community to take an active role in the annual TED conference in Long Beach and the simultaneous TEDActive conference in Palm Springs. The partnership will continue post-conference, with students consulting in class on TED’s brand management and ongoing mission.
“The UCLA Anderson community looks to engage in the big issues of the day as a forum for discussion, and as a source of solutions,” says Judy Olian, Dean of UCLA Anderson School of Management. “TED does that, attracting the best minds and creative ideas as part of the dialogue. This partnership represents a tremendous opportunity to add our faculty and students to that discussion.”
The partnership will begin February 27, 2012, with the four-day TED Takeover, designed to immerse the UCLA Anderson community in the TED experience -- inviting faculty and students to hear some of the world’s most innovative thought leaders, encouraging them to engage in dialogue, share and exchange ideas and develop connections that will help advance those efforts. To facilitate that process, monitors around the school will live-stream the exclusive content from the TED conference in its entirety, and an idea incubation lounge will be set up in the center of the UCLA Anderson complex, featuring signature TED décor and serving as the “thought hub” for the week. Here, students can watch an uninterrupted simulcast of the TED conference and contribute to the discussion in real time via social media and through other means.
Six panel discussions will occur at UCLA Anderson, along with the TED events, to stimulate dialogue among students, faculty, and alumni based on presentations by selected TED speakers, such as Chairman of BP Capital Management T. Boone Pickens, UCLA Anderson Adjunct Professor of Marketing and former Global Marketing Officer at Procter & Gamble Jim Stengel, Oscar-winning Director Andrew Stanton, and Greylock Partner and Linked In Co-Founder and Executive Chairman Reid Hoffman. Each panel at UCLA Anderson will view a TED speaker and afterwards discuss ways to advance the ideas that emerge. The discussions will be sponsored by one of six UCLA Anderson student clubs that include, High-Tech Business Association (HTBA), Entrepreneur Association (EA), Net Impact/Energy Management Group (NI/EMG), Marketing Association (MA), and Design for America (DFA).
UCLA Anderson students will also have a unique part to play in the concurrent Palm Springs TEDActive conference -- by providing consultation on the TEDActive 2012 “projects”. These projects are based on questions posed by international corporations such as American Express, HP, TOMS shoes, Shell, in critical areas of social challenge, such as Urbanization, Health, Community and Commerce, and Giving. For more information on TEDActive go to here.
After the conference UCLA Anderson students will remain engaged with TED, giving input on how to go beyond sharing ideas, and into advancing them. The TED partnership will extend into the classroom, providing students an in-class opportunity to consult with TED on its larger brand management.
TED’s connection with UCLA Anderson extends to the geographic locations that these entities share.
Both TED and UCLA Anderson are committed to advancing thought leadership and sharing ideas in Southern California’s vibrant economy, known for its technological innovation, entrepreneurship, venture capital availability and new product introduction.
“TED's core mission of Ideas Worth Spreading fits perfectly with UCLA Anderson's mission to develop the next generation of influential leaders who will create their own ideas worth spreading through a learning culture that values individual vision, intellectual discipline and teamwork ,” said Jim Stengel, UCLA Anderson adjunct professor of marketing and former global marketing officer at Procter & Gamble. Stengel, who was selected to speak at this year’s TED main stage conference, entitled TED2012: Full Spectrum, added, “We anticipate this to be a long-term relationship that prompts continuous discussion and explores collaborative initiatives with far-reaching impacts on both businesses and communities.”
Schedule for TED2012 Full Spectrum (February 27 – March 2): Click here