“The themes of business school (and the conference) are similar,” said management student Fabien Heitz, sitting in the lounge watching the conference stream Tuesday morning. “Business school covers an overarching view of the global markets, and the similarity is in trying to think on multiple levels and make connections between sectors.”
In that one quote, Anderson student Fabien Heitz summed up much of the relationship between UCLA Anderson and the TED conference, which opened yesterday in and around the Anderson complex. The quote comes from this morning's Daily Bruin, in an article by Alexia Boyarsky. Boyarsky also spoke to student Russ Altenburg about the relationship between TED and UCLA Anderson.
Jim Stengel, an Anderson professor who is one of the speakers at TED, helped to begin the collaboration between the conference and Anderson after he suggested to a TED organizer that the conference should be featured as a case study in his class.
From this suggestion, a wide variety of connections between Anderson and TED were implemented, including panel discussions with students, faculty and alumni about the talks, and student group projects designed around converting ideas from TED into more practical applications, said Allison Holmes, assistant dean of Marketing and Communications at Anderson.