Anderson’s annual MEMES Summer Institutes, a six-week program of real-world projects and classes taught by seasoned industry executives, introduces undergraduates to careers in entertainment, music and sports. Eighty students enrolled in the 2015 edition; they included many UCLA students, along with participants from as far away as Sweden, France, Italy, Canada, China and Brazil — not to mention a recent Harvard graduate who wants to jump-start her career on the business side of entertainment.
The Center for Management of Enterprise in Media, Entertainment & Sports has conducted the Summer Institutes since 2004. All students attend the Global Business class, taught this year by educator and thought leader Beverly Macy, host of the popular business podcast Social Media Radio and co-author of The Power of Real-Time Social Media Marketing.
Students choose one of four tracks: Blockbusters: The Business of Movies & TV; Music Industry in the Digital Age; Sports Marketing & Management; or 360° Marketing for Entertainment & Media. MEMES program manager Allison Potter said that the sports focus is the most popular — not least because it’s taught by Mark Francis, a sports marketing specialist with significant expertise in brand management.